Does your search engine optimization (SEO) effort rank your website on the first page of search results? Are you able to hold or improve your ranking in this dynamic and ever-evolving field of search optimization? Most people only pay attention and click the top three organic results. Less traffic is derived from the 4th to 10th search results with no one really bothering to even jump to the second page.
If nobody can find you, you won’t be able to get traffic and generate leads for your business. So how can you make the search engines love your website?
Indeed, optimizing your website carefully and strategically can bring you more business. But, how? Let’s find out!
Well-optimized site means you need to make conscious efforts in improving all the factors that contribute to bringing traffic and conversion to your website. You need to make sure that your website can attract the target audience and give them every reason to convert.
If you want to dominate search and keep up with the latest developments in search optimization, hire the best SEO company that will strategically add these 10 essential website optimization factors to help improve your organic search rankings.
If your page loading speed is slow, it will impact the engagement of website visitors to your site. This eventually can increase the bounce rate and get easily recognized by Google. Moreover, negative interactions and poor user experience can harm your ranking too. Hire search engine optimization experts who will measure the loading speed of your website and use smart ways to improve it, including for your mobile device.
Do you often update the content of your website? To increase traffic, you need to produce well-optimized and high-quality content that can hook visitors to your site. Your content should be keyword-specific, unique, long enough to convey all the information, clear and easy to navigate, regularly updated, and must include infographics.
Is your website compatible with a mobile device? Mobile friendliness is another site-optimization factor that helps boost your SEO ranking. As Google recognizes that more searches come from mobile devices, it ranks pages that look good and are easy to navigate on mobile. That’s why it is critical to optimize your site for mobile users.
To be able to access and understand a web page, Google needs to visit the URL and check the page content. To help Google’s bot easily reach and crawl, you will need a sitemap and a robot.txt file. A sitemap lists all your pages and helps tell Google what to expect when it tries to index your site. A robot.txt file tells Google where it can check your site information.
Though Google has penalized exact-match domains for spammy sites, relevant, good quality and valuable domains still carry weight and witness a ranking boost. Domains that exists for longer may hold top positions for longer. Your page authority or domain authority score helps you identify how likely your particular page will rank in search results.
If you are running a local business and want to be found by the search engines, use structured markup or schema codes. They are content annotations that help search engines to better understand specific pieces of information. It is good to implement a site-wide schema code for your business.
Inbound links are helpful in determining how relevant and authoritative your content is. If an authoritative website in your niche adds a relevant link to your site in a piece of its content, it will help in improving your organic search ranking. Internal links can add more value to your pages and help them tie together for both visitors and the search engines.
Giving people a way to share your content on social platforms help you to increase the social media presence of your business. The more your content is shared, the more viewership it can get. Consider social sharing as a regular part of your SEO efforts.
Optimizing your site with great titles and meta descriptions that include your keyword phrases is a smart way to entice your audience. Keep your meta descriptions short, unique, and descriptive in order to improve click-through-rates in SEO search results.
This optimizing factor is important for businesses that are especially targeting local areas. The more and accurate information you provide about your local business, the more trust and credibility you can gain from your local market. List your business on Google My Business and on relevant directories.
These tips will help you establish a strong base for your SEO efforts and improve your organic ranking. Need professional services and looking for the best SEO company in Denver, CO, contact Colorado Digital Experts today!