Search engine marketing (SEM) has been a powerful marketing tool for businesses of all shapes and sizes. However, the landscape of Google advertising is changing with every passing year. That’s why running a simple PPC ad campaign today is just not enough to keep increasing traffic and generating conversions.
Regular updates on advertising tools and huge developments in search advertising have opened the door for companies to expand their business horizons. They can explore various business possibilities with new campaign types, smart features and targeting options introduced by Google.
With so much complexity involved in search advertising, it becomes difficult for businesses to launch a successful search ad campaign. Nevertheless, you need to use the best digital marketing strategies in order to stay ahead of your competition in 2019. We have outlined eight major Google Ads trends that will help you to build profitable ad campaigns for this year and beyond.
The rise in competition increases the demand for better quality ads. Google will reward campaigns that have established well in terms of quality score. The improved quality of competitive ads will consequently lead to a higher CPC and better rankings for the ads. That’s why you need to pay close attention to the CPC of specific keywords as well as offer customers relevant and high-quality content on your website to boost rankings.
Voice search has been in the market for a while now. Internet users are increasingly switching to voice search for their queries. This trend is significantly changing the keywords people are using as it takes more words to ask their questions. Thus, it is really important to invest in voice search, incorporate long tail keywords and offer your target audience answers to their questions within your Google Ads.
A recent Google Ads offering is to add a third headline in conjunction with a second description which enables PPC advertisers to use extra-large ad formats, more buttons, and URL paths in their Google Ads. This means you can convey more information and can create a more unique ad design. In 2019, PPC marketers have more possibilities to yield better results with the combination of headers and descriptions.
Remarketing is one of the best ad strategies that help businesses to increase their conversion rates. It focuses on targeting users that have already shown interest in your offerings but haven’t brought due to a variety of reasons. Google Ads remarketing campaign reminds the prospective customers about your product or service, and persuades them to rethink about your offering, thus helping you to boost your sales.
Local search is an important factor that influences customer behavior. Many people do online research seeking information about their purchasing options before making their buying decisions. Google discovered the ways to combine both online and offline world. It is now possible to define store inventory within your ads. Moreover, you can lower your ad expenses and increase rankings by narrowing down your target group as much as possible through intensive market research.
The indefinite customer journey goes from platform to platform and from device to device. It is evident that the importance of attribution of marketing campaigns will grow in 2019. With the association of eCommerce, search and social platforms, it is critical for advertisers to have a deep understanding of their customers journey in order to have better insights into attribution, campaigns performance, and advertising budget.
Advertising is a highly significant element that has a major contribution in generating revenues. More companies are stepping into the world of advertising and placing ads. With increasing competition, the budget for advertisements is also rising. This indicates that more companies will be aiming for the same keywords and therefore, the prices for these keywords are also rising. Without the right knowledge and sufficient budget, it will be harder for smaller companies to succeed with Google Ads. It is wise to outsource ad campaigns to expert professionals to gain an advantage.
The new Google Ads brings more automated and smart features with updated tools for the Google marketing platform. While these smart features open up great possibilities for marketers, they could confuse beginners as Google ads will not be fully automatic. Those who are familiar with the new platform’s feature can gain the advantage of both automated and manually created ads. This new complexity in Google Ads can be well handled by seeking out an experienced and reputable digital marketing agency.
An already complicated advertising world is getting more complex every day. It’s no surprise if your older strategy will no longer work this year. Thus, it is best to work with a professional Denver Pay Per Click (PPC) management services company like Colorado Digital Experts in order to get the best value for your time and money.