With more than 2 trillion searches Google process every year, it has turned out to be a trusted platform for pay per click (PPC) advertising. Using this search engine channel to promote your brand is a great way to generate more qualified leads and display your advertisements on other websites within the Google display network, on search engine pages, inside mobile applications, and more.
Generating leads and driving sales is one of the most common goals of any business. One effective way of achieving this is by running direct-response campaigns or lead-generating campaigns that influence customers to take the desired actions.
The major goals of lead-generating campaigns are to provoke customers to make a purchase, collect leads by fetching contact details through a sign-up page or form submission and boost traffic to your site for disseminating information. While you can use Google as a valuable channel for reaching your target customers, it does not mean that you can easily attract leads from this search platform.
Wondering how you can improve Google lead generation efforts of your company? Keep reading!
From landing page design to conversion rate optimization to page speed optimization, we have compiled a list of seven best practices for Google lead generation that you must learn to capture valuable Google leads. Moreover, you will discover ways to use these practices to improve the overall quality of your leads.
Let’s get started!
A landing page is important for both search engine optimization (SEO) and PPC advertising. Invest your time to design a high-quality landing page that offers hassle-free, intuitive, and fast user experience. With a landing page, users are more likely to share their contact information and become a lead which will help your ad campaign to succeed in Google.
When designing your landing page, make sure it features useful, relevant and unique content that reflects transparency and trustworthiness, and offers easy navigation.
No matter what type of product or service they are looking for, people do not want to wait for a landing page to load. To boost your Google lead generation efforts, improve your landing page speed with the steps including, visit PageSpeed Insights, enter your landing page URL, click analyze, review your results and recommendations. You may hire a full-service digital marketing agency for page speed optimization.
Google recommends using both channels for running your ad campaign as it appears in Google search results, other search sites, and websites relevant to your ad. When using the Google Search Network, your ads can appear on the search results. With Google Display Network, you can direct your ad campaigns to specific pages using contextual targeting that are thematically relevant to your advertising message.
It helps circulate your message to customers looking for similar content. Such customers are more likely to be interested in buying your product or service. Use this strategy to attract high-quality leads.
Micro-moments like I want to buy, I want to know, I want to go, and I want to do are critical to earning valuable Google leads. For effective lead generation efforts, you must identify which moments give the most value to your business goals. Incorporate these micro-moments into your ad campaign by focusing on transactional keywords.
You can maximize the rank of your ad by increasing your landing page quality, making your ad relevant to users, and improving your click-through-rate (CTR).
To capture top-notch leads from your Google ad campaign, take advantage of an expansive set of targeting options offered by Google ranging from time, interests and location to habits, topics, and device. You may experiment with targeting options to achieve optimal results by adding them one-by-one. This will help you discover the options that are highly impactful and make informed decisions.
You may run a campaign experiment to A/B test different versions of your ad campaign. For a campaign experiment, set a start and end date as well as identify how you could segment your ad traffic. To leverage maximum benefits from campaign experiments, it is good to work with renowned PPC advertising agency for your ad campaigns.
Want to generate higher-quality leads from Google without advertising? Use search engine optimization strategy that helps your business improve your visibility in organic search results. With more visibility and leads, you can generate more revenue and grow your business.
Whether you are new to online marketing and launching your first PPC ad or looking to take your advertising campaign to the next level, work with the top PPC agencies in Denver like Colorado Digital Experts that provides outstanding lead generation services to businesses of all types and sizes. Contact us to learn more.