Even if your website appears in the top search engine result pages (SERP) by practicing good SEO and PPC strategies, your target users won’t just visit your site and convert right away! With multiple choices available to consumers for buying any product or services, they are exploring various platforms, swiping through services, and comparing options to make better decisions.
This overcrowded online marketing funnel not only increases your competition, but it also limits your chances of getting recognized among your target customers. Retargeting enables you to reach out to visitors who have left your site without converting. Wondering what retargeting is and how you can best use it to grow your business?
In this blog, you’ll get answers to all such questions and will learn how to utilize retargeting to unlock your ability to draw visitors back to your site when they are close to making a buying decision. Furthermore, you’ll discover the metrics you should be analyzing when measuring the success of your retargeting ad campaigns.
Ready to dive in? Let’s get started!
Retargeting is a form of online advertising that targets the audience who has previously visited one of your pages. It is a powerful digital marketing strategy designed to attract potential customers who are not first-time converters and to capture additional revenue for your business.
Most people typically use both these style of marketing interchangeably. However, there is a slight difference if we go technically. Retargeting is used to run display ads to those who visited your site and bounced by using tracking pixels added to the metadata on your site. Remarketing, on the other hand, is used to reach those who you already have their email address.
The effectiveness of your ad retargeting depends on how you choose to proceed with the process of executing steps. Most retargeting campaigns emphasize on one of these two goals.
Once you have defined your goals, you need to segment your potential customers based on behavior, time, and existing customer base in order to run tailored campaigns that are likely to hook their attention.
Retargeting ads can work in all steps of your marketing funnel. Digital marketing experts have categorized them into four main types.
Unlike search ads where you can fetch data from user searches, you need some data to identify the right people who you are going to target. There are two ways of collecting data for retargeting campaigns.
Is your retargeting campaign successful? You can measure it by looking at the following metrics.
Retargeting is extremely beneficial for your business, especially when you have correct data and internet marketing specialists of a digital marketing company in Denver, CO like Colorado Digital Experts to efficiently manage it!