Pay Per Click (PPC) or paid search marketing is a digital marketing strategy that utilizes website content and advertising platforms to promote brand awareness and drive more qualified leads. Be it the start-ups, small-medium enterprises or well-established large-scale organizations, all industries are applying online marketing tactic to drive more traffic and revenue and stay ahead of the competition.
While PPC is an effective marketing tactic, it does take some planning and preparation for successful execution. If you are planning to run a PPC campaign for your business, you need to focus fundamental concepts for a successful campaign. Below are few effective tips to create a successful and unique PPC campaign for your business growth.
Every successful campaign starts with research. Before kick-starting your campaign, you need to know what your customers want and how they are searching for it. Understanding your audience, their requirements and competition let you identify the best keywords to use in your PPC campaign.
Once you have the list sorted, start validating the keywords that you intend to use. Google AdWords Keyword Planner is a unique tool for validating the keywords by showing you search volume data, competitive data, cost per click, keyword suggestions, and trends. Look for KW’s with a good volume, low-mid competition and a reasonable cost per click, based on your niche and budget.
After fetching data and deciding keywords, it’s time to organize them. When structuring your keywords, keep in mind your ad campaign, target audience, and search intent which may vary from broad keyword to specific long-tail keywords.
Sometimes, the keywords with high search volume, competition and cost per click may not be ideal. You need to flag these keywords as negative keywords to identify the phrases you don’t want to trigger.
Get familiar with your competitors and their campaign strategies. For competitive research, you can use effective tools like SpyFu that can reveal how others are launching their ads.
When it comes to your ROI, compelling ad copy will make all the difference! By understanding the psychology of your target customer, create personalized ads that highlight your business USP (unique selling proposition) within limited space given.
Create a phrase written in simple language that holds the power to persuade users to take the desired action which ultimately, will drive conversion rates.
Use these tips to create a successful PPC campaign for your business growth. If you need professional assistance and looking for the best Pay Per Click agency in Denver, contact Colorado Digital Experts. We will help you in setting-up and running an effective PPC marketing campaign that results in better ROI for your business.