For those running a small business, marking their company on the map can be difficult. With nearly 30 million small businesses in the United States as per the U.S. Small Business Administration, your business is likely to get overlooked with so much competition. Wondering how you can boost your brand awareness, conversions, and revenue?
Digital marketing strategies including local search engine optimization, pay per click (PPC), and organic search methods allow you to stay ahead of your competition and grow your business. How you can effectively use these strategies to get your small business recognized in the online market?
In this post, we’ll help you learn how to get your business to show up in the local, organic, and paid search results to increase visibility and get more qualified traffic.
People who live in the area closest to you will often consider your small business as a local business. Wondering how you can reach out to locals or make it easy for them to find and choose you among various other small businesses in the area? Local SEO is the best solution. This search engine optimization effort works around making your business visible to people who are in the vicinity of your business.
Some of the local SEO strategies that help you create the perfect campaign include:
Search Engine Optimization
Unlike local SEO, you can use organic search optimization strategies to target users based on general search terms that are significant for your small business. The results that appear under local SEO results and paid ads are organic search results. There are various strategies under SEO that work together to help your business rank at the top of SERP (Search Engine Result Page).
Paid Search Results
Want to reach more customers and get a top position while working on long-term SEO strategy? PPC strategy can help. PPC is a great way to bring more visitors to your website. For paid advertising, you bid for the keywords you want to rank for on the results page. Your bid, quality score, and other variables help determine your rankings.
Your ads can appear in a few different ways and places in search results. You may see the ads with a photo at the top of search results or may find them at the right-hand side of a page. They can also be seen as an organic search result with a tag showing that it’s an ad. As the users click on an ad, they automatically get directed to a landing page.
These internet marketing strategies play a major role in helping your small business expand its reach, increase traffic, and generate more conversions. Want to effectively use these strategies and looking for professionals who provide honest, result-driven services of digital marketing for small businesses in Denver? Contact Colorado Digital Experts today! Let us help your business flourish in the best way possible.