In the wide spectrum of SEO (Search Engine Optimization), it can be easy for businesses to overlook certain smaller steps to practicing good on-site SEO. However, these little things can highly contribute to strengthening your website SEO, especially when other businesses may also be ignoring these steps. Image SEO is a lot more than just writing a few alt tags. Though it could be a little part of SEO, images play an important role in creating quality and engaging content.
Both B2B and B2C marketers consider visual images as a major part of their content marketing strategy. Using infographics, illustrations, photos, and other images to supplement your text is a smart way to make your page and website look attractive and consumable. In fact, images have the potential to boost traffic through image search results.
Image SEO means optimizing an image to make the search engines understand the content of the image. This can be done in a number of ways, such as by using relevant alt tag, reducing image file size, adding structured data to the image, and giving a proper name to the image. Image SEO provides users a seamless experience.
As we know that using images in content is extremely important for a better user experience and more organic traffic. However, merely using images will not serve your business objectives. You need to optimize them for effective SEO.
Highly optimized images bring content to life, improve user experience, reduce site loading time, increase the chances of them appearing in image searches, and boost engagements. This will certainly help you generate more leads for your business.
How can you ensure that the images you are using on your website are findable and relevant to the content? Follow these six actionable tips to optimize your images for search engines in 2019 and beyond.
Optimizing images for SEO is absolutely important and offers a great user experience. Image SEO is beneficial for your on-page SEO as it decreases bounce rates and increases search visibility. If you are looking for a comprehensive SEO strategy that will get your business ranking on the first page of the search engines get the best SEO services in Denver CO, contact Colorado Digital Experts right away!