Digital Marketing methods such as Search Engine Optimisation (SEO), paid social (on Instagram, Facebook), Social Media Marketing.
SEO stands for Search Engine Optimization, is a digital marketing method, used in increasing the quantity and quality of traffic to your website through organic search engine results. Unlike PPC, SEO brings in traffic without paid advertising.
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
Update Your Social Media and Website
You probably already know that social media marketing is important for small businesses. But, simply having an Instagram or Facebook account isn’t enough.
There are always new social media marketing tips that can improve your presence on social platforms.
First, keep your account information updated and accurate.
If something about your business changes, your social media profile should change, too.
Make sure the landing page of your website, address, hours, logo, and pictures are all current.
Second, post fresh content. You must regularly post new content on your social media pages. Don’t create an account and then forget about it. Frequent posts keep you in front of customers’ faces.
Post about new products and sales, and show your followers what you and your business are up to. You can also switch to paid social (run ads on Instagram, Facebook).
Work on the landing page of your website, and ensure mobile optimization on your website.
Mobile optimization is the process of adjusting your website content to ensure that visitors that access the site from mobile devices have an experience customized to their device.
Consumers are running away from fully edited videos.
Posting a video online doesn’t promote customer experience which is at the heart of 2018 digital marketing strategies.
With live videos, your consumers get to know more about your products and services while having active participation during video sessions.
This marketing strategy is a great way to connect with your audience and customers alike.
The popularity of smartphones and digital devices is shaping the digital market to go mobile.
All digital marketing strategy from now has to capture mobile optimization in order to stay on the radar of their target markets.
Your mobile digital marketing strategy should be able to send targeted messages to potential customers within a specific location.
The best support you can offer your consumers is a business that is available 24/7.
This service is completely possible with the numerous technological advancements we have currently established in AI technologies.
In a split second, your chatbot can help potential customers to make purchasing decisions by offering real-time responses.
Live chat has found a spot in the limelight of digital marketing with an added beauty where you don’t have to do it yourself and still easily give a feeling to your consumers that the business is always ‘ON’ for them.
One of the most important pillars of a winning digital marketing strategy is data.
Data and metrics should influence every decision and action a marketing team takes. In today’s market, this means digging through the data to understand where potential customers are spending their time (which social platforms and websites), and then targeting them with specific content.
While B2C marketing teams traditionally take the approach of casting a wide net and hoping for the best, advances in big data and machine learning have made it possible to dig deeper and impact conversion rates on an individual level.
By targeting specific demographics and audience segments with certain types of content, incentives, or product recommendations, marketers can go further in pushing the customer’s decision toward a purchase.
Have specific needs? Contact Colorado Digital Experts today to get support on a specific marketing strategy for your business.