Before anything else we conduct in depth research to find keywords and phrases that your target consumers use when searching in search engines to find your product or service. Uncovering the most precise keywords is essential in giving you the most targeted and highest converting traffic available. It’s our goal to help you grow your business, and it’s not possible if the words you are targeting aren’t relevant to your customers.
Next, we will research your market and find out what your competition looks like. We work hard to uncover what keywords they are using, how much traffic they are receiving and if the traffic is high value and converting. We then analyze the opportunity to rank on those same keywords or find similar keywords that can also deliver better or more traffic to your business. We are ready to take out your competition, so you can sit at the top, where you belong.
This is a critical component of getting your site ranked. No matter whether your website is new or old, in most cases there are areas that can be improved. On-site optimization considers both the content on the site as well as the HTML and source code of the pages. The key components we look for among many include, internal links, Alt & Title tags, content, Header tags and keywords. Among other important and overlooked factors include mobile responsiveness, site speed and a secure domain with HTTPS.
Search engines are constantly looking for the most relevant, unique and quality content to serve to people searching. We work with you to develop a content strategy and then regularly produce content for your site so that the search engines can see you are consistently adding value. This is key to increasing rankings.
Claim Your Business Listing with Google, Yahoo and Bing
There are three giants in the search engine world. Google obviously is at the top, and together they make up 95% of all internet searches. Just because Google is the giant, doesn’t mean that you can’t get quality traffic from Yahoo and Bing. With that said, it is important to have a presence on all search engines to maximize your exposure.
When other websites list your business information with or without a link, this is called a citation. This information can include your business name, your mailing address, your phone number, web address or any variation of this information. These citations make a huge difference with improving your local search. In fact, it’s said that they are about 25% accounted for when figuring out your overall local rank. Therefore, you we consider citations when making your local SEO plan.
Google regularly combs through the entire internet to find citations of your business from a variety of sources including online directories. The number of citations your business has directly affects your overall rank with Google. This is done because when you are listed in multiple places, it shows that you are a legitimate business with a history.
Social Media Syndication
While we are not a social media company, we heavily leverage the use of social media to influence SEO rankings. The reality is that Google assesses hundreds of factors when determining search results, and ‘social signals’ are an important indicator. Some factors include, posting consistency, links, tags and engagement. So, if you thought social media was a waste of time, think again, it has greater implications to your overall strategy.