Are you able to improve and sustain the top rankings for your offered services and/or products in the search engine results? Regular updates and algorithm changes may affect your business rankings. In order to mark and uphold the top position in the search engines, you need to strategically use SEO best practices.
Search engine optimization strategies offer your online business opportunity to get the maximum exposure your most likely customer. As SEO evolves and changes constantly, it is important to diversify, and not rely on a singular strategy to avoid the risk of over-optimization. Over-optimization of a specific SEO strategy can lead search engines like Google to impose manual penalties. Wondering how you can diversify your search engine optimization efforts?
The first thing you can do is to make sure that you have the highest quality, attractive and user-friendly business website. Another important thing is to use only ethical SEO techniques and strategies to improve your business effectiveness. You can also work on expanding your business horizons on long-tailed search terms or queries.
Besides, here are a few more effective ways to diversify your SEO strategies to boost visibility and organic traffic to your website.
Diversification within content starts with the audience. You need to reach out to all the audience by diversifying your content. As online audiences have different intent during different stages of the marketing funnel, you need to create content that matches user intent and serves all the stages to appear in relevant search results.
Create a variety of content types to address every stage of your marketing funnel and all your audience. Some of the different types of content for each marketing funnel include:
Top of The Funnel – Blog posts, infographics, news coverage of the industry, podcasts, webinars, etc.
Middle of The Funnel – Whitepapers, checklists, e-books, guides or in-depth resources, etc.
Bottom of The Funnel – Testimonials and referrals, product demos, case studies, FAQs, vendor comparisons, etc.
Content formatting plays an integral role in rankings and search visibility. Content is not limited to written text or blog posts. You can diversify your content with video, audio, images and in other formats depending on the intent of a given query.
Audio, video, and image SEO are major elements of content marketing strategy that has the potential to boost traffic. To determine the types of pages Google wants to rank, you may analyze the SERPs (search engine result pages) of targeted keywords and diversify your content as per the currently ranking content formats.
Moreover, you can diversify your content topics by expanding the topical authority of your brand and website for both visitors and search engines. Sticking to one topic can help establish a strong connection with your site, but you may also miss out potential lucrative opportunities. The diverse topic strategy enables you to serve a broader market.
Link Acquisition Strategies
Diversification within link building is equally important to diversifying content strategies and is paramount to SEO success. Overemphasizing a single strategy can quickly approach manipulation as any link building technique can be overused in a spammy way. That’s why it is critical to diversify your link acquisition tactics.
For an effective and sustainable diverse link acquisition plan, you need to use the links with a more diverse strategy that employs multiple tactics such as:
Image Link Building
Resource Link Building
Diversification within the types of link prospects you target is also an important strategy. Though you want to target relevant websites within your niche, you shouldn’t focus on targeting one specific type of site. You may also focus on the websites that are relevant to your brand, services, or products.
Having links from different websites will make Google find your backlink profile authoritative and natural. For instance, if you are into baby or infant care supply business, expand your horizons by targeting child care sites, parenting resources, medical and health information sites, niche-specific directories, local community pages, and other types of websites.
Lastly, you should focus on a large set of pages on your website for links as not all the pages on your site will be link-worthy. Secure links to a wide array of pages on your website to ensure that you capture maximum available search opportunities. Adding links to diverse type of pages will increase your domain authority and trust as well as cultivate a natural link profile.
Content and links are the two driving forces in search visibility and rankings. Diversification in both these areas is vital to achieving remarkable success in SEO. Want to effectively implement these SEO strategies? Contact Colorado Digital Experts today! Our experts of search engine optimization in Denver will help diversify the ways you reach your audience with expertise.