With the ever-changing requirements of Search Engine Optimization (SEO), it can be difficult to keep up with the latest developments. But if you want to get traffic to your website, you have to establish and maintain your online visibility. SEO is key to boost your business leads and sales. It is a well-optimized site that brings you more business.
So, what are the SEO ranking factors that will shape your business this year? Every year, Google keeps on refining its algorithm & introducing new ranking signals to us. Google’s ranking signals aim to create a better user experience. By knowing these essential ranking signals and applying the right SEO strategy, it is possible for you to rank well in 2019.
In this post, we’re going to share 4 major SEO ranking signals that will really matter for you to dominate search in 2019.
It is content that compels people visit your site. However, well-written content is not just enough. What matters the most is to optimize content for SEO. Your piece of content should satisfy these ranking factors as well.
Google’s search algorithm relies on keywords. In 2019, keywords in the title tags remain a powerful ranking signal. It is a good practice to keep your most important keywords closer to the beginning of the title and present them in the page’s body, alt texts, and H1 tag.
Google prioritizes pages that are relevant and match the search query. You need to focus on making your piece of content of good quality, error-free, and as comprehensive as possible. Look for relevant terms, concepts, and keywords frequency used on your competitors’ pages.
In order to improve your rankings, make sure you publish unique content on your site every time. Google penalizes sites that contain duplicate content. That’s why it is nice to check your website for duplicate content and even for external duplication with various plagiarism-checker tools.
Search engines rely on HTML structure and its semantic markup to understand what your content is all about. Consider using schema markup for organizing your HTML. A well-structured HTML enables search engines to identify the most important information on your site and make your snippets look more attractive.
Organic search agencies and SEO specialists are driving towards practicing semantic search tricks to get into people’s head and providing the most relevant information that matches their search queries. Google consider users’ search patterns, search history, time, location & other factors to understand the reasons behind a certain search query for providing the most precise search results.
Google aims to figure out the search intent to supply users with the most appropriate results. Your page ranking in the SERPs depends on the level of relevance your page and content have with a specific search query.
The higher the click-through rate (CTR), the higher the ranking. If your website satisfies search intent and filled with relevant title tags or meta descriptions, you are likely to have high CTR. You can use the Google Analytics tool to identify what people tend to click on the SERPs to reach your website.
User experience has now become one of the essential ranking signals for Google than ever. Many businesses rely on the best SEO experts of the top search engine optimization companies to have user-friendly websites that make their visitors stay on the site and get high positions in the SERPs.
Google’s Speed Update has made page speed a ranking factor for mobile. Moreover, PageSpeed Insights tool now analyze websites based on speed and optimization. This shows that page speed has a huge influence on user experience & rankings.
The longer the visitors stay on your page, the more relevant it seems for Google. So try to engage your users by providing them with additional content links, by adding small text paths at the top of the page, and by adding comment sections under your posts.
Migrate your site from HTTP to HTTPS to mark it as secure by browsers. With HTTPS site, you can provide your users with safe experience.
Backlinks still remain the strongest ranking signal of Google. Get inspiration to create quality link building from these powerful link building strategies.
Links coming from various domains are more powerful as compared to those coming from a single domain. Check your linking profile for some improvement in quantity by considering a total number of backlinks and linking domains parameters.
Keyword-rich anchor text is an important link parameter and a relevance signal for Google. Your anchor texts should be relevant to your content topic and maintain diversity. However, over-optimizing your anchor texts can get you under Google’s Penguin penalty.
Now you know the essential search ranking factors for 2019. Hire the best SEO agency in Denver like Colorado Digital Experts to optimize these ranking signals and get highest positions in SERPs.